Answer by Mike Mendis:
Before I answer your question, I should point out that the word “infer” in the question should be “imply.” People infer things from what they hear and see and read. What they hear, see, and read—those things imply something.
Now to answer your question:
First of all, the chiasmus does not essentially involve an “either … or” choice. It is merely a reversal of words or an inversion of meaning for special effect. It may produce an “either … or” choice in some situations, but this is not an essential feature of the chiasmus, as will become clear below.
A very common chiasmus is the saying: “Some people eat to live; others live to eat.” Notice how the word order is reversed and the meaning inverted in the second half of the statement, but there is no “either … or” choice and therefore no “false dichotomy.” Both parts of the statement are true, and because they are juxtaposed in this very special head-to-toe way, they strike the listener as particularly meaningful. The statement is an indirect indictment of gluttony, and it is very powerful even though it does not directly say that gluttony is a bad thing. Notice that both parts of the statement cannot be true at the same time: if you eat in order to live, you will naturally stop eating when you have had enough sustenance to meet that goal, and you are automatically prevented from being a glutton (that is, “living to eat”). There is indeed a dichotomy here, but it is not a false one at all.
The chiasmus is used far more often in literature than it is in rhetoric. It is primarily a literary device. Its use in rhetoric is derived from its effectiveness as a literary device for placing things in sharp contrast to each other in a very compact and clever—and therefore memorable—way. John F. Kennedy’s famous chiasmus is so easily remembered precisely for this reason: “Ask not what your country can do for you; ask what you can do for your country.” Bill Clinton said in one of his speeches, “People around the world are more impressed by the power of our example than by examples of our power.” Once again, the switching of the word order make the statement immediately memorable, since all that the listener has to do is remember two words and reverse their order. It is in this simplicity that the power of the chiasmus resides.
When the chaismus is use as a literary device, it is very effective in driving home profound truths. When it is used as a rhetorical device, it may be used duplicitously to win an argument or to ridicule one’s opponent in a debate—but not necessarily so. Duplicity is not something inherent in the chiasmus. Other literary and rhetorical devices can also be misused or used duplicitously. Shakespeare did indeed use the chiasmus frequently, but not always was duplicity involved. In Macbeth, in the opening scene, the three witches declare: “Fair is foul, and foul is fair”—in a very dramatic foreshadowing of the entire play, which is about how Macbeth turns the normal social order upon its head.
The chiasmus is not generally associated with alliteration. It would be extremely difficult to produce an alliterative chiasmus, and much of the chiasmic effect would be lost in the alliteration. The power of the chiasmus resides in the switching of positions of very different sounding words. In order for the listener to recognizes that the position of the words has been switched, the words have to be sufficiently different from each other to make the switch noticeable. Thus, a alliterative chiasmus would not work very well.
The sound of the chiasmus was always the point. It was developed by the Ancient Greeks (and other ancient cultures) at a time when the primary mode of communication was the spoken mode. As I mentioned earlier, the reversal of the sounds of the words was what made the chiasmus a very memorable and effective literary and rhetorical device. However, the sound is only secondary to the meaning. What enchants the listener is the very profound truth that emerges from a simple reversal of words and the resulting (often dramatic) inversion of meaning.
The chiasmus often involves word play. Thus, words may shift their meaning slightly as they get moved around in the second part of the chiasmus. Notice in Bill Clinton’s chiasmus quoted above—”the power of our example” and “examples of our power”—both “power” and “example” shift their meaning slightly as they get reversed in the second half of the chaismus. Comedians often use the chiasmus for comic effect to drive home profound truths through ridicule and this often involves word play as well. For example, the comedian Chris Addison is reported to have said: “The right to bear arm is slightly less ridiculous than the right to arm bears.” Notice how he puns on the meaning of the word “bear” and how the shift in meaning makes the chiasmus even more powerful than it would otherwise have been.
I could go on, but I hope that answers your question.
Does the use of chiasmus infer a false dichotomy in rhetoric?
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